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Why is Customer Service Important?

If you've resisted prioritizing customer service, looking at these statistics might just change your mind.

Olivia Maier

· 2 min read

Customer service should be a high priority function for any business. However some teams struggle to justify investing in improved customer service when there are so many other tasks vying for funding. We believe that customer service is vital to business success, which is why we created a business phone system that helps you deliver high quality customer service. But we understand that not every team has been fully convinced that customer service is essential for businesses to take advantage of. That’s why we wanted to compile a list of customer service statistics, so that you can understand why customer service is important for your business.

Some of these might surprise you…

  1. 33% of Americans said that they would consider switching companies after a single instance of poor service

    According to the American Express 2017 Customer Service Barometer

  2. Nearly ⅗ of consumers say that good customer service is key for them to feel loyal towards a brand

    According to Zendesk

  3. 51% of customers will never do business with a company again after a single negative experience

    According to Newvoicemedia.com

  4. 77% of customers would recommend a company to a friend after having a positive experience.

    According to Temkin Group

  5. Millennials are willing to spend an average of 21% more for great customer care

    According to the American Express 2017 Customer Service Barometer

  6. 64% of people find customer experience more important than price when it comes to making a purchasing decision

    According to Gartner

Customer service is clearly important to consumers, which means it should be important to your business. For companies looking for ways to improve their customer service offerings, we recommend starting with reviewing your current communication channels.

Having open, available and accessible communication channels is a crucial aspect to delivering customer service. This is more true than ever as many teams have had to adapt to less in person communication. With Yodel, you are able to access features that can help your team improve their customer service experience. Having a reliable phone system that gives your team access to next generation features can make a huge difference in the ability to deliver high quality customer service.

In the end, it only takes seconds to sign up for a free trial with Yodel. This free trial can help you understand why thousands of companies trust Yodel to handle their phone communication, helping them deliver better customer service.

Get a Free Trial

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