case studies

Case Study: Matthew Ward, Director of Sorted Stay

Silke English

Silke English

3 min read

Sorted Stay is based in Essex, just one hour East of London, and is a provider of Serviced Apartments in the coastal area of Southend-on-Sea. Sorted Stay operates on websites such as, Airbnb, HomeAway, TripAdvisor, etc. And works similar to hotels, but provides guests with a fully equipped apartment, so they can have a complete ‘home-away-from-home’ experience, with all of the wealth of facilities that an apartment provides, from one-night, up to one year!

Matthew Ward is Sorted Stay’s Director, based in Essex, UK, and Yodel user since the beginning of the year.

What is the ultimate goal that you wanted to achieve with a phone system?

“We wanted to streamline and completely simplify our system, as we were using Skype which was very clunky. With Yodel, we can now integrate with our chat system so it helps us be a lot more centralized! The implementation of Yodel was very simple. The training of the employees took around 10 minutes and there was hardly any follow-up training needed. We love the way how you can see EXACTLY what the caller is phoning about before they even get through to us, so allows us to personalize the call majorly.”

Matthew found out about Yodel through one of his friends, who recommended the service to him. As the company’s director, he decided to move from a Skype-based system where “there was a lot of to-ing and fro-ing” to a solution that has it all integrated into the tool they have been already working with — Slack. Using Yodel saves Matthew about 30 minutes a day, which adds up to 10 hours a month.

Sorted Stay has Virtual Assistants based in the Philippines as well as a team in their headquarters in the UK. Staying connected is a must between the two continents and different time zones. The main benefit for Sorted Stay is the ease of answering telephone calls through their main communication system (Slack), and making calls and sending texts to their guests with ease.

How would you describe Yodel when talking to a friend?

“Yodel is a 10/10. It’s a great system that integrates into an impeccable communication system (Slack) and is really easy to use :-) Support is fantastic, and we have already recommended to a few of our Friends. It’s outstanding how easy it is to take a call, it’s very simple and effective.”

Matthew Ward

Matthew Ward

Matthew Ward is the Co-Founder & Director of Sorted Stay, an accommodation provider based in Essex, UK, offering a variety of Serviced Accommodation, from en-suite rooms to 9-bedroom homes. Matthew has a strong construction-based background, having been the Managing Director of a refurbishment & maintenance company for 2 years previous to that, after qualifying as a Building Surveyor. His key values are in business are based around providing outstanding and ethical service to all clients, providing them with great returns on their investments, whilst offering all guests an unforgettable experience from arrival to departure.

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